FEDERICA CIOCCOLONI-all pictures
Photo Federica Cioccoloni
Layout Barbara Sales
Catalog with texts
Paola Stroppiana - Susanna Maffini
For the second edition of Creativity’s Contest, the precious collaboration with photographer Federica Cioccoloni is confirmed. For the works on exhibit, she created a particularly elaborate still life photo-shoot, specifically designed for the occasion, and an exclusive photo-shoot for the winning piece, a real working tool for the designer-artist.
Starting from the strong sculptural component of the jewels resulting from human creativity, Federica thought, by contrast, about a comparison with shapes and colours of Nature, selecting aspects of strong chromatic and volumetric impact to be placed in close dialogue. This tight comparison allows to highlight new aspects of the jewels, thanks to the material patterns of flowers and plants which become original graphic elements, always functional to the exaltation of the sculpture-object.
As it is in its nature, the photographic medium becomes a creative language in itself. In Federica’s intentions, this can generate elements of reflection, not only in the end-user’s perception, but also in the artists themselves, who can review their own works from another point of view and discover new potentials. The enhancement of matter thus becomes an element of formal and conceptual continuity between the aesthetic research, at the base of the jewel, and the sensitivity of those who reciprocate the expressive force in the image.
Federica Cioccoloni (Rome - Italy, 1978) lives and works in Rome.
During her studies at the Art High School before and at the faculty of History of Contemporary Art later, she developed a taste for composition and studied the sculptural power of light. In 2010 she graduated from the Roman School of Photography, focussing in particular on the still-life technique, starting from basics, with film rolls and optical bench. From 2012 onwards, her artistic and professional research was directed towards jewelry photography, with special focus on researching the contemporary jewel and its various declinations. In 2012 she also participated in the collective exhibition I.M.A.G.E. in Rome, organised by the “Italia nel Cuore” Association, and in 2014 she co-created the first Creativity Contest, where she exhibited her images at the Turin showroom, promoter of the competition.
Since 2014, she conducts a very personal aesthetic research, whose aim is to free still-life from being just studio photography, by taking it outside and adapting light conditions and textures found almost casually to the aesthetic needs of the object she wants to capture.